About Me

My name is Kateryna Gerasymenko, The Fresh Style is the space where my passion for fashion and self-expression has found its voice. This blog is not a place where you will find textbook rules or academic theories of style. Instead, it is a living, breathing diary of a woman who is endlessly curious about trends, transformations, and the joy that comes with reinventing herself through fashion.

For as long as I can remember, clothes have been more than fabric to me. I vividly recall standing in front of my mirror as a teenager, trying on outfits from my small wardrobe and being amazed at how each combination told a different story. A simple change of shoes could turn me from playful to serious, from shy to confident. That feeling of transformation never left me. Even today, every time I dress up, I feel like I am stepping into a new role, a new mood, a new chapter.

I don’t chase perfection in style – I chase authenticity. I love discovering new ways to show up in the world, whether it’s with a bold accessory, a fresh silhouette, or an unexpected color palette. To me, trends are invitations, not rules. I follow them with curiosity, but I never allow them to define me. I take what inspires me and turn it into something that feels personal and real.

One thing that defines me is that I rarely appear in public the same way twice. I love showing up with a new outfit, a new detail, or a new twist every time. Not because I want attention, but because I find pure joy in the ritual of transformation. Dressing up for me is not an obligation – it is art, play, and self-care all at once.

Travel is another source of endless inspiration for me. I cannot separate my love for fashion from my love for exploring the world. Each city, each culture, each journey leaves a mark on me. I find myself noticing how locals dress, how they carry themselves, how traditions blend with modernity. In Italy, I admire the elegance of timeless classics; in New York, I am moved by the energy of street fashion, alive and ever-changing. Every trip expands my vision of style and reminds me that fashion is truly global, shaped by people everywhere.

The Fresh Style was born because I wanted a place to collect these experiences and inspirations, to write about the outfits I try, the ideas I admire, and the little things that make me feel alive. This is not a blog where I teach you how to dress – it is a blog where I share what excites me, what I want to try, and what fashion means to me on a personal level.

I believe beauty can be found everywhere, not just in expensive designer pieces or glossy magazine spreads. Sometimes it is in the way a scarf catches the wind, the way sunlight falls on a textured fabric, or the confidence someone radiates when they wear something that feels authentically theirs. That is the kind of beauty I seek to highlight here.

What you will find on The Fresh Style is a mixture of trend explorations, personal reflections, travel-inspired looks, and small discoveries that bring me joy. Some posts will be about current styles I’m experimenting with, others will be about timeless wardrobe staples that I keep coming back to. But every piece will carry one thing in common: honesty. I write from the heart, sharing what feels true to me.

If you are someone who, like me, sees fashion not as rules but as a playful journey, then this blog is for you. Whether you are searching for inspiration, motivation to try something new, or simply want to connect with someone who loves style as a way of life, I welcome you here.

So thank you for being here and for sharing this space with me. The Fresh Style is my journey, but I hope it will become yours too. Let’s explore, experiment, and celebrate together – because fashion, at its best, is not about labels or rules, but about finding joy in expressing who we truly are.